Frequently Asked Questions

What’s a UTM Link?

UTM Links are a free tracking system endorsed by Google. They allow you to track exactly where your visitors are coming from. That makes it possible to see exactly which marketing strategies are working. And which ones aren’t!

We have a 5-day email course that will teach you everything you need to start measuring your marketing like a pro.

Find out more about the UTM Link Course.

Money is tight. How can I afford this right now?

In the end, how much it costs shouldn’t really matter — it’s all about how much of a return you can generate by better investing your marketing dollars. That’s part of why we offer a 14-day trial so you can see the results for yourself.

Why don’t I just use the Google URL Builder?

If you’re not making money yet, that might be the way to go. The Google URL builder does nothing beyond creating the link itself. You still need to store that link somewhere, store additional (private) information, and create a shortlink.

Why don’t I just use an excel spreadsheet?

Before UTM Link Manager was created, a spreadsheet was the best option. A spreadsheet is capable of some of the UTM Link Manager features such as storing additional (private) information but doesn’t allow you to easily create short links. It also introduces some new challenges such as version control and access management that are super important.

Will this product continue to be updated?

This is just the beginning for UTM Link Manager. You’re getting in at the ground floor of a product that has many more amazing features still to come. Just a few we’re working on:

  • Team Management – You’ll be able to see who created each link, and can even restrict users to only be able to create links using existing presets
  • Branded Shortlinks – Use your own domain to create shortlinks e.g. //
  • Browser Extension – Quick and easy link creation right where you need it, will intelligently recommend how to structure your link based on the page you’re on
  • Integrated Reporting – See your UTM Link Manager data right inside Google Analytics (thumbnails, labels, and descriptions)

Will this work for an app business?

Unfortunately, mobile app installs aren’t as straightforward as web tracking – you’ll need to configure you app to support UTM tracking. You should still use UTM Links whenever as normal you promote your website but for app installs you’ll need to follow the setup instructions here –

Got a question that isn’t answered here? Get in touch via email and we’ll answer your question directly.

What people are saying about UTM Link Manager

Paul Higgins

Paul Higgins

Director, HelloCars

UTM Link Manager has been a useful business tool for us to quickly and easily setup and identify the success of various campaigns. It saves us time and ensures we are appropriately tracking all digital channels

Eric Fellows

Eric Fellows

Investor, HVG LLC

Extremely useful for folks who are looking for a simple interface to create and manage tracking tags, or who don't currently use utm tagging and need a tool to get started

Radhakrishnan KG

Founder, WebNamaste

I gladly recommend UTM Link Manager to digital marketers & entrepreneurs. As a digital marketing agency it's crucial to gather data/insights on every campaign, this is a great tool for creating and managing UTM Links.

Mathew Beeche

Founder, Startup Daily

*bows down* I am sending this to every media agency in Australia - I literally had 10 calls today because of UTM tracking links...

Laura Heath

Laura Heath

Head of Customer Experience, Recomazing

I really like that UTM Link Manager saves my links in a history that I can reference later. I feel like with Google they are lost forever once I make one.

Rockson Chan

Co-Founder, FlowBox

Awesome stuff. This is something I have been longing for!