Most part-time and amateur marketers just create their UTM links on the fly - and sometimes don't bother or forget to even create them!
They also don’t check that they’re properly structured and that they've added the right information.
And they certainly don’t take the time to store vital contextual information that will let them identify and double-down on a marketing tactic if it generates results (or tweak it if it doesn’t).
Creating good links isn't enough - you have to store the extra information somewhere (like timing, targeting params, media choices, and much more).
When it comes time to review your results, this information needs to be readily available.
Some people use spreadsheets for this, but then you’ve got the problems of managing versions, ensuring the file doesn’t get lost, backing up your data, and trying to make it look neat and tidy.
We created UTM Link Manager because we wanted somewhere to store this information that was easy to use, secure, and reliable.
Plus there’s a lot of little things to look out for when using UTM Links and we made UTM Link Manager handle avoid these pitfalls automatically, including: